Underplayed Gems

Lily's Lil Video Shop! (2025)

Lily's Lil Video Shop! cover
Developer
Lich & Lily
Platforms
Windows
Genres
Adventure, Casual, Simulation, Strategy
Rating
4.6 of 5, 84 player ratings
Typical playtime
about 3.1 hours
Where to get it
Steam

More by Lich and Lily

The 3D catalog: game boxes on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalog in 3D

The same catalog has a room you can walk around in. The cat behind the counter is the AI Catbot, and they pick real games from it when you tell them what you feel like playing. Nothing is for sale, here or in there. Go in from here and this game is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

A bright and cheerful video store simulation that slowly reveals an unsettling and disturbing undertone.

cheerfulquirkyretrosimulationbusyworknostalgicunsettlingdisturbing

What players say

Players praise the unsettling horror and story, but many find the looping gameplay punishing: missing a key item forces a full restart, and the game offers no new game plus. Art style mixes cute with genuinely creepy, though the repetitive loop can kill immersion.

Screenshots

Lily's Lil Video Shop! screenshot 1Lily's Lil Video Shop! screenshot 2Lily's Lil Video Shop! screenshot 3Lily's Lil Video Shop! screenshot 4Lily's Lil Video Shop! screenshot 5

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More by Lich and Lily

This page is from Underplayed Gems, a catalog of older and overlooked games. Not quite it? You can browse by platform and genre, or take this one into the 3D catalog and ask the Catbot for something closer.