Beauty Store Simulator (2026)

Developer: NovaraGames
Publisher: PlayWay S.A.
Platforms: Windows, macOS
Genres: Casual, Indie, Simulation
Rating: 4.5 of 5, 165 player ratings
Typical playtime: about 20 hours
Where to get it: Steam

The 3D catalog: game boxes on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalog in 3D

The same catalog has a room you can walk around in. The cat behind the counter is the AI Catbot, and they pick real games from it when you tell them what you feel like playing. Nothing is for sale, here or in there. Go in from here and this game is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

You run a beauty store, managing inventory and customers in a vibrant first-person simulation.

vibrantfirst-personsimulationmanagementbusinesscasualcustomizationrelaxing

What players say

Players enjoy the dual shop concept of a beauty store and barber shop, but split on whether it becomes a passive restocking chore after hiring staff. Many say the early game is slow and prices feel too high.

Screenshots

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Blind Box Shop Simulator (2026)

This page is from Underplayed Gems, a catalog of older and overlooked games. Not quite it? You can browse by platform and genre, or take this one into the 3D catalog and ask the Catbot for something closer.