Idle Startup (2026)

Developer: Merrill Lines
Platforms: Windows, macOS
Genres: Casual, Indie, Simulation, Free To Play
Rating: 2.9 of 5, 290 player ratings
Typical playtime: about 14 hours
Where to get it: Steam

How it feels

A laid-back game of watching progress bars fill and numbers rise as you grow a virtual startup from scratch.

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What players say

Players overwhelmingly call this an AI-made, barebones idle game with very little content and no mid or late game. Microtransactions for speed boosts feel predatory given how unfinished it is, and the prestige system actually punishes progress by scaling requirements up. A few players enjoy watching numbers increase, but most say they finished everything in under 12 hours.

Screenshots

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