Underplayed Gems

It Pays to Advertise (1936)

It Pays to Advertise poster
Original title
Annonsera!
Directed by
Anders Henrikson
Genre
comedy film
Country
Sweden
Runtime
1h 16m
Rated
05
Rating
8.0 of 10 from 1 voters
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

A comedy about a young man who decides to make money by starting an advertising campaign. He uses clever tricks and schemes to sell a product, leading to comic misunderstandings and romantic entanglements.

lightheartedfast-pacedwhimsicalplayfulcheerfulsillytheatricalenergetic

What happens

It Pays to Advertise or simply Advertise! (Swedish: Annonsera!) is a 1936 Swedish comedy film directed by Anders Henrikson and starring Thor Modéen, Håkan Westergren and Birgit Tengroth. The film was shot at the Råsunda Studios in Stockholm and its sets were designed by the art director Arne Åkermark. It is based on the 1914 Broadway play It Pays to Advertise by Roi Cooper Megrue and Walter Hackett, previously adapted into the 1931 American film of same title starring Carole Lombard. (from Wikipedia, CC BY-SA)

More like this

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