Underplayed Gems

La feria de las flores (1943)

La feria de las flores poster
Directed by
José Benavides hijo
Genre
Adventure, Drama
Country
Mexico
Runtime
1h 41m
Rating
5.8 of 10 from 8 voters
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

A man named Valentín navigates romance and tradition during a flower fair in a small Mexican town. His friend Rosendo supports him along the way. The film is a musical comedy with singing, horseback riding, and folkloric elements.

lightheartedmusicalromanticnostalgicearthylivelywarmsentimental

What happens

La feria de las flores (English: "The flower fair") is a 1943 film directed by José Benavides, Jr. based on a story by Rafael M Saavedra and starring Antonio Badú, María Luisa Zea and Stella Inda. Pedro Infante also appears in the film in one of his first starring roles as Rosendo, Valentín's friend. This film is considered Infante's first professional starring role, although it is his second starring role and his third full-length feature film. His first film appearance was in El Organillero (short) in 1939. It is also the first film that Infante appears on horseback, not just riding but singing as well. And since he did not have the opportunity to ride horseback previously, he received charreria (specific type of horsemanship) lessons from Don Miguel Lara Guerrero each morning at 7am for the making of the film. (from Wikipedia, CC BY-SA)

More like this

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