This Is a Generic Brand Video
The catalogue in 3D
The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.
How it feels
A short ad video created by a stock footage company that mocks the tired cliches of commercial advertising. It points out how ads rely on formulaic diversity shots and hollow messaging to sell products while using those same tactics to promote itself.
satiricalself-awarewittyplayfulsharpfast-pacedcomediccynical
What happens
This Is a Generic Brand Video was an advertising video created by Dissolve, written by Kendra Eash on McSweeney's, and narrated by Dallas McClain. Described as a hilarious ad poem that is "every cliché that ever was." "Using a specific ratio of Asian people to black people to women to white men, we want to make sure we represent your needs and interests – or at least a version of your skin colour – in our ads." This comedic video parodied the advertising industry and its commercial clichés while advertising its own company as a new entrant in the stock footage market. (from Wikipedia, CC BY-SA)
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