This Is a Generic Brand Video

How it feels

A short ad video created by a stock footage company that mocks the tired cliches of commercial advertising. It points out how ads rely on formulaic diversity shots and hollow messaging to sell products while using those same tactics to promote itself.

satiricalself-awarewittyplayfulsharpfast-pacedcomediccynical

What happens

This Is a Generic Brand Video was an advertising video created by Dissolve, written by Kendra Eash on McSweeney's, and narrated by Dallas McClain. Described as a hilarious ad poem that is "every cliché that ever was." "Using a specific ratio of Asian people to black people to women to white men, we want to make sure we represent your needs and interests – or at least a version of your skin colour – in our ads." This comedic video parodied the advertising industry and its commercial clichés while advertising its own company as a new entrant in the stock footage market. (from Wikipedia, CC BY-SA)

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