Underplayed Gems

Design for Dreaming (1956)

Design for Dreaming poster
Directed by
William Beaudine
Genre
fantasy film, musical film, sponsored film
Country
United States
Runtime
10 min
Rating
5.5 of 10 from 2 voters
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

A woman dreams that a masked man takes her to a car show and a futuristic kitchen. She dances and looks at cars before they ride on a special road together.

whimsicaldreamlikedatedmusicaloptimisticretro-futuristiccharmingsurreal

What happens

Design for Dreaming is a 1956 industrial short or sponsored film produced to accompany the General Motors Motorama show that year. A ballet with voiceover dialogue, it features a woman (danced by Tad Tadlock and voiced by Marjorie Gordon) who dreams about a masked man (danced by Marc Breaux and sung by Joseph Lautner) taking her to the Motorama at the Waldorf-Astoria Hotel and to Frigidaire's "Kitchen of the Future". The film begins in the woman's bedroom, with the masked man suddenly appearing. He then takes her to the Motorama. After looking at several cars including Buick, Chevrolet Corvette, Oldsmobile, and Cadillacs, she is taken to the "kitchen of the future", where she bakes a cake. She then goes back to the Motorama and dances the "dance of tomorrow". After looking at more cars, she and her masked man (who unmasks himself) travel on the "road of tomorrow" in the "Firebird II." In the late 20th century the film emerged as a cult classic, appreciated as an epitome of mid-century corporate futurism. (from Wikipedia, CC BY-SA)

More like this

This page is from Underplayed Gems. Not quite it? You can browse by genre, country and year, or take this one into the 3D catalogue and ask the Catbot for something closer.