Design for Dreaming (1956)

Directed by

William Beaudine

Genre

fantasy film, musical film, sponsored film

Country

United States

Runtime

10 min

Rating

5.5 of 10 from 2 voters

Elsewhere

IMDb

How it feels

A woman dreams that a masked man takes her to a car show and a futuristic kitchen. She dances and looks at cars before they ride on a special road together.

whimsicaldreamlikedatedmusicaloptimisticretro-futuristiccharmingsurreal

What happens

Design for Dreaming is a 1956 industrial short or sponsored film produced to accompany the General Motors Motorama show that year. A ballet with voiceover dialogue, it features a woman (danced by Tad Tadlock and voiced by Marjorie Gordon) who dreams about a masked man (danced by Marc Breaux and sung by Joseph Lautner) taking her to the Motorama at the Waldorf-Astoria Hotel and to Frigidaire's "Kitchen of the Future". The film begins in the woman's bedroom, with the masked man suddenly appearing. He then takes her to the Motorama. After looking at several cars including Buick, Chevrolet Corvette, Oldsmobile, and Cadillacs, she is taken to the "kitchen of the future", where she bakes a cake. She then goes back to the Motorama and dances the "dance of tomorrow". After looking at more cars, she and her masked man (who unmasks himself) travel on the "road of tomorrow" in the "Firebird II." In the late 20th century the film emerged as a cult classic, appreciated as an epitome of mid-century corporate futurism. (from Wikipedia, CC BY-SA)

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