Underplayed Gems
The whole movie catalogue

Films and series, searchable by what they are

← Back to the shop

Giants and Toys (1958)

Giants and Toys poster
Original title
巨人と玩具
Directed by
Yasuzō Masumura
Genre
drama film, comedy film
Country
Japan
Runtime
1h 35m
Rating
7.0 of 10 from 38 voters
Elsewhere
IMDb

How it feels

A competitive candy company uses a young woman as a marketing gimmick in a brutal advertising war. The film follows the ruthless rivalry between two corporations trying to outdo each other with increasingly desperate tactics.

satiricalcynicalfast-paceddarkly comicenergeticcausticabsurdsocial commentary

What happens

Giants and Toys (巨人と玩具, Kyojin to gangu), also titled The Build-Up, is a 1958 Japanese satirical comedy film directed by Yasuzo Masumura based on a story by Takeshi Kaikō. (from Wikipedia, CC BY-SA)

Trailer

More like this

This page is from Underplayed Gems. Not quite it? Tell the Catbot what you feel like watching and it picks from the whole catalogue, or browse by genre, country and year.

Lists: Korean thrillers worth the evening · Anime films beyond Studio Ghibli · Slow films for a rainy night · Horror that unsettles instead of startling · Series you can finish in a weekend · Nordic crime worth the subtitles · Good films that end in under 90 minutes · Documentaries that play like thrillers

Loading movies…

What should I watch?