Underplayed Gems

It's a Mad, Mad, Mad, Mad World (1963)

It's a Mad, Mad, Mad, Mad World poster
Directed by
Stanley Kramer
Genre
screwball comedy film, heist film, treasure hunt film, action-adventure film
Country
United States
Runtime
3h 22m
Rated
G
Rating
7.0 of 10 from 697 voters
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

A group of strangers learn about a suitcase full of stolen cash hidden under a big W. They race each other to find it leading to a series of wild and comic events.

fast-pacedmadcapchaoticcomedicenergeticzanyfreneticplayful

What happens

It's a Mad, Mad, Mad, Mad World is a 1963 American Technicolor epic comedy film in Ultra Panavision 70 produced and directed by Stanley Kramer, from a screenplay by William and Tania Rose. The film, starring Spencer Tracy with an all-star cast composed largely of comedians, is about the madcap pursuit of a suitcase full of stolen cash by a colorful group of strangers. The principal cast features Edie Adams, Milton Berle, Sid Caesar, Buddy Hackett, Ethel Merman, Dorothy Provine, Mickey Rooney, Dick Shawn, Phil Silvers, Terry-Thomas, and Jonathan Winters. The film marked the first time Kramer directed a comedy, though he had produced the comedy So This Is New York in 1948. He is best known for producing and directing, in his own words, "heavy drama" about social problems. His first attempt at directing a comedy film paid off immensely as It's a Mad, Mad, Mad, Mad World became a commercial success and was nominated for six Academy Awards, winning for Best Sound Editing, and two Golden Globe Awards. It's a Mad, Mad, Mad, Mad World premiered on November 7, 1963, at the Cinerama Dome with a running time of 192 minutes. However, against Kramer's wishes, the film was cut by its distributor United Artists to reduce the film's running time to 163 minutes for its general release. In 2014, the Criterion Collection released a restored version that is closer to the original 202-minute cut envisioned by Kramer. The film ranked at number 40 in the American Film Institute's list 100 Years...100 Laughs. (from Wikipedia, CC BY-SA)

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