Underplayed Gems

In ginocchio da te (1964)

In ginocchio da te poster
Directed by
Ettore Maria Fizzarotti
Genre
musical film
Country
Italy
Runtime
1h 35m
Rated
15
Rating
5.8 of 10 from 16 voters
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

A young pop star becomes the center of a story built around his hit song. He navigates romance and fame while performing for his fans.

lightheartedupbeatromanticnostalgicenergeticbreezysentimental

What happens

In ginocchio da te (lit. 'On my knees before you') is a 1964 Italian musicarello film directed by Ettore Maria Fizzarotti and starring Gianni Morandi. It is based on the Morandi's song with the same title. In spite of its poor critical reception, the film was a massive success, grossing over 896 million lire. The film has been described as "one of the foundational titles of the genre, particularly in marking the transition to a new phase of the musicarello, namely productions built around a single major pop star and with a story structured around that artist's most current hit song.". (from Wikipedia, CC BY-SA)

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