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Too Tough to Care (1964)

Too Tough to Care poster
Genre
children's film
Country
United States
Runtime
18 min
Rated
NR
Elsewhere
IMDb

How it feels

This 1964 short film uses satire to make fun of cigarette ads that target teenagers. It tries to get young people to think twice about smoking by showing how advertising tricks them.

satiricalwryeducationallightheartedcampydatedseriocomic

What happens

Too Tough to Care is an 18-minute educational film produced in 1964 to undermine teenage resistance to anti-smoking education. Unlike other films in its genre, Too Tough to Care used satire and humor to illustrate the misleading claims of cigarette advertising. The film garnered attention in both the mainstream press as well as academic journals. (from Wikipedia, CC BY-SA)

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