Underplayed Gems

Thi Reeta (1971)

Thi Reeta poster
Directed by
Roop Kishore Shorey
Genre
Drama
Country
India
Rating
10.0 of 10 from 1 voters
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

A man tries to recreate the success of an earlier film by reusing its story. He brings in new actors and music, but the formula does not win over audiences again.

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What happens

Ek Thi Reeta (A Girl Called Reeta) is a 1971 Bollywood action comedy thriller, produced and directed by Roop K. Shorey. The film was an adaptation of Shorey's earlier success Ek Thi Ladki (1949), which starred his wife actress Meena Shorey and Motilal. The original owed its "popularity" more to the music of the film, especially the song "Larra Lappa" composed by music director Vinod. In Ek Thi Reeta, Shorey tried to repeat the success of Ek Thi Ladki by using the same story. However, according to Narwekar, in his book, Eena Meena Deeka: The History of Hindi Film Comedy, the "formula" did not work and the film was not a success commercially. The film had music by Jaidev and starred Vinod Mehra, Tanuja and I. S. Johar in lead roles with Lolita Chatterjee, Rehman, Faryal and Manmohan Krishna forming the ensemble cast. (from Wikipedia, CC BY-SA)

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