Underplayed Gems

Killing Us Softly (1979)

Killing Us Softly poster
Original title
Killing Us Softly: Advertising's Image of Women
Directed by
Renner Wunderlich, Margaret Lazarus
Genre
documentary film
Country
United States
Runtime
30 min
Rating
5.4 of 10 from 5 voters
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

This documentary examines how women are portrayed in advertising. It shows that these images often promote unrealistic beauty standards and can contribute to issues like eating disorders and violence against women.

educationalanalyticalsoberingthought-provokingcriticaleye-openingcerebral

What happens

Killing Us Softly is an American documentary series by Jean Kilbourne, produced and distributed by the Media Education Foundation. First released in 1979 and since revised and updated three times, most recently in 2010, it focuses on images of women in advertising; in particular on gender stereotypes, the effects of advertising on women's self-image, and the objectification of women's bodies. The two most recent updates, Killing Us Softly 3 and Killing Us Softly 4, were produced by the Media Education Foundation and directed by Sut Jhally. Using modern print and television advertisements, the films make connections between unrealistic media portrayals of women and problems such as "eating disorders, men's violence against women, and the political backlash against feminism." (from Wikipedia, CC BY-SA)

More like this

This page is from Underplayed Gems. Not quite it? You can browse by genre, country and year, or take this one into the 3D catalogue and ask the Catbot for something closer.