Underplayed Gems

No Lye: An American Beauty Story (2019)

No Lye: An American Beauty Story poster
Country
United States
Rated
NR
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

This documentary traces the history of black-owned businesses in the ethnic beauty industry in the United States. It shows how these businesses grew and later faced challenges that led to their decline.

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What happens

No Lye: An American Beauty Story is a 2019 documentary film by Bayer Mack that chronicles the rise and decline of the black-owned ethnic beauty industry in America. (from Wikipedia, CC BY-SA)

More like this

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