No Lye: An American Beauty Story (2019)

- Country
- United States
- Rated
- NR
- Elsewhere
- IMDb

The catalogue in 3D
The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.
How it feels
This documentary traces the history of black-owned businesses in the ethnic beauty industry in the United States. It shows how these businesses grew and later faced challenges that led to their decline.
informativenostalgicreflectivesoberingunfoldingeducationalhistorical
What happens
No Lye: An American Beauty Story is a 2019 documentary film by Bayer Mack that chronicles the rise and decline of the black-owned ethnic beauty industry in America. (from Wikipedia, CC BY-SA)
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The Deadliest Disease in America (2010)- More like this film, on a shelf you can walk up to.It's the lit case on the top shelf.