The Selling Wizard (1954)

Genre

documentary

Country

United States of America

Runtime

12 min

Rating

3.2 of 10 from 5 voters

Elsewhere

IMDb

How it feels

This 10 minute commercial short from 1954 promotes Anheuser-Busch freezers to grocers. It explains how the freezers save space, use modern cooling, and display products attractively to increase sales.

informativepracticalpromotionalstraightforwardbusinesslikeupbeatdatedinstructional

What happens

The Selling Wizard is a 1954 commercial short film presented by Anheuser-Busch that runs for 10 minutes to showcase large modern freezers that make it easier for grocers to sell their goods and make higher profits. It is aimed at businesses that require display freezers for their products. The narrator makes points of the promoted freezer cabinet to utilize efficient design in space saving, modernized refrigeration methods, and attractive presentation of products stored in the freezer. (from Wikipedia, CC BY-SA)

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