Underplayed Gems

Morning in America (1984)

Morning in America poster
Country
United States
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

This is a 1984 political campaign ad for Ronald Reagan. It shows Americans going to work and suggests the economy improved under his policies.

optimisticcalmnostalgichopefulpatrioticupbeatinspirationalserene

What happens

"Prouder, Stronger, Better", commonly referred to by the name "Morning in America", is a 1984 political campaign television commercial, known for its opening line, "It's morning again in America." The ad was part of that year's presidential campaign of Republican Party candidate Ronald Reagan. It featured a montage of images of Americans going to work, and a calm, optimistic narration that suggested that the improvements to the U.S. economy since the 1980 election were due to Reagan's policies. It also asked voters why they would want to return to the pre-Reagan policies of Democrats. The phrase "It's morning again in America" is used both as a literal statement (people are shown going to work as they would in the morning), and as a metaphor for renewal. (from Wikipedia, CC BY-SA)

More like this

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