Underplayed Gems

White Elephant (1984)

White Elephant poster
Directed by
Werner Grusch
Genre
comedy drama
Country
United Kingdom
Rating
8.0 of 10 from 1 voters
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

A British businessman tries to sell computers in Ghana. He faces pushback from locals who value tradition over technology. Over time he learns to respect their culture.

light-heartedbittersweetculturalclashcomicreflectivemildly tense

What happens

White Elephant is a 1984 British comedy drama film directed by Werner Grusch and starring Peter Firth, Peter Sarpong and Nana Seowg. The plot involves a ruthless white man determined to break through thousands of years of tradition to sell microchips in Africa. A young British businessman goes to Ghana to modernise a furniture factory by introducing computers. Unbeknownst to him, the spirits of African tradition are already working against him and are determined to make him pay. He encounters fierce resistance from the Ghanaians, and this eventually leads him to better appreciate their culture. (from Wikipedia, CC BY-SA)

More like this

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