White Elephant (1984)

Directed by

Werner Grusch

Genre

comedy drama

Country

United Kingdom

Rating

8.0 of 10 from 1 voters

Elsewhere

IMDb

How it feels

A British businessman tries to sell computers in Ghana. He faces pushback from locals who value tradition over technology. Over time he learns to respect their culture.

light-heartedbittersweetculturalclashcomicreflectivemildly tense

What happens

White Elephant is a 1984 British comedy drama film directed by Werner Grusch and starring Peter Firth, Peter Sarpong and Nana Seowg. The plot involves a ruthless white man determined to break through thousands of years of tradition to sell microchips in Africa. A young British businessman goes to Ghana to modernise a furniture factory by introducing computers. Unbeknownst to him, the spirits of African tradition are already working against him and are determined to make him pay. He encounters fierce resistance from the Ghanaians, and this eventually leads him to better appreciate their culture. (from Wikipedia, CC BY-SA)

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