Underplayed Gems

Fashion 99 (1987)

Fashion 99 poster
Country
Canada
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IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

In a future where the fashion industry rules everything, a fashion photographer has a nightmare where her own clothes come to life and attack her for revenge.

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What happens

Fashion 99 is a Canadian short film, directed by Karen Firus and released in 1987. Set in a futuristic world where the fashion industry controls society, the film stars Sharron Kearney as Orchid, a fashion photographer who has a nightmare that her clothes attack her in a bid for revenge. The film, made while Firus was a film student at the University of British Columbia, premiered at the Festival of Canadian Fashion in June 1987. It won the festival's special jury award for excellence in fashion video. It subsequently screened at the 1987 Montreal World Film Festival, where it won the Norman McLaren Award for Best Student Film. The film received a Genie Award nomination for Best Theatrical Short Film at the 9th Genie Awards in 1988. (from Wikipedia, CC BY-SA)

More like this

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