Desire Inc. (1990)
- Directed by
- Lynn Hershman Leeson
- Genre
- documentary film
- Country
- United States
- Runtime
- 27 min
- Elsewhere
- IMDb
The catalogue in 3D
The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.
How it feels
This video documentary pieces together fictional TV ads, viewer responses, and artist commentary. It explores how television can create personal connections between viewers and the public media space.
intimatethought-provokingexperimentalintrospectiveunusualconceptualinteractiveprovocative
What happens
Desire Inc. (1990) is a video documentary piece created by the artist Lynn Hershman (now known as Lynn Hershman Leeson). Hershman created a series of seductive television ads in which a sexy woman asked for viewers to call her. The ads, interviews with the respondents to the ad, and commentary from Hershman are woven together to create the 26-minute video. This is one of Hershman's significant works, and it demonstrates the viewers' intense personal relationship to the public space. It is a rare piece of video art that makes television interactive, where the response from a viewer is as much the art as the ad itself. Hershman uses the form of the TV commercial, which usually just directs desire toward consumer objects, to direct viewers toward actual interpersonal connection instead. (from Wikipedia, CC BY-SA)
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Timeplay (1990)- More like this film, on a shelf you can walk up to.It's the lit case on the top shelf.