Hands (1990)

Country

United States

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

This ad uses images of white hands crumpling a rejection letter to oppose affirmative action. It aims to sway viewers by appealing to racial anxieties during a Senate campaign.

divisiveprovocativebluntaggressiveunsettlingmanipulativetense

What happens

"Hands," also known as "White Hands," was a political television commercial aired during the 1990 United States Senate election in North Carolina by the campaign of incumbent Republican Senator Jesse Helms. The ad targeted Helms's Democratic challenger, Harvey Gantt, and became one of the most controversial and widely discussed political advertisements in modern American history. (from Wikipedia, CC BY-SA)

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• More like this film, on a shelf you can walk up to.It's the lit case on the top shelf.