Hands (1990)

Country

United States

How it feels

This ad uses images of white hands crumpling a rejection letter to oppose affirmative action. It aims to sway viewers by appealing to racial anxieties during a Senate campaign.

divisiveprovocativebluntaggressiveunsettlingmanipulativetense

What happens

"Hands," also known as "White Hands," was a political television commercial aired during the 1990 United States Senate election in North Carolina by the campaign of incumbent Republican Senator Jesse Helms. The ad targeted Helms's Democratic challenger, Harvey Gantt, and became one of the most controversial and widely discussed political advertisements in modern American history. (from Wikipedia, CC BY-SA)

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