Ball Bearing (1992)

How it feels

A ball bearing rolls along the panel seams of a Lexus ES 300 to show how precisely the car is built. The ad uses a simple physical demonstration to suggest high quality and fine craftsmanship.

smoothpreciseminimalistconfidentcalmvisually cleanunderstatedelegant

What happens

Ball Bearing was a 1992 television advertisement for the Lexus ES 300, which introduced the luxury sedan to American television audiences. It was created by Team One, a unit of Saatchi & Saatchi. The advertisement showed a ball bearing rolling smoothly down the panel seams of a Lexus sedan, thus demonstrating the precise quality of its exterior elements. The television spot won awards, was emulated by subsequent commercials, and was credited for focusing industry attention on body tolerances. (from Wikipedia, CC BY-SA)

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