Evolution of Organic (2016)

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The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

This documentary tells the history of organic farming through the people who started it. It shows how a group of activists and farmers moved away from chemical agriculture and built a new way of growing food. The film follows how organic went from a small counterculture idea to a big industry and a lasting movement.

informativehopefulinspirationalreflectivesteady-pacedthoughtfulearthynostalgic

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• More like this film, on a shelf you can walk up to.It's the lit case on the top shelf.