Underplayed Gems

In-A-Gadda-Da-Vida (1995)

In-A-Gadda-Da-Vida poster
Genre
hard rock
Runtime
40h 21m
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

This 1995 film is a feature built around the music of Iron Butterfly, the band known for their hard rock hit from 1968. It shows the group's performances and places their sound in the context of late 60s rock culture.

hypnoticdrivingexpansivetrippyheavyatmosphericraw

What happens

Iron Butterfly is an American rock band formed in San Diego, California, in 1966. They are best known for the 1968 hit "In-A-Gadda-Da-Vida", providing a dramatic sound that led the way towards the development of hard rock and heavy metal music. Although their heyday was the late 1960s, the band has been reformed with various members with varying levels of success with no new recordings since 1975. Their second album, In-A-Gadda-Da-Vida (1968), remains a best-seller, and Iron Butterfly was the first group to receive an in-house platinum album award from Atlantic Records. According to music critic Manish Agarwal of Time Out, "Iron Butterfly blended hard rock with ordinate, acid-friendly textures." Mark Deming of AllMusic stated that they were one of the first musical groups to fuse the two styles in this way, and described their sound as a "blend of trippy musical exploration and open-ended jams with a hard, distorted attack". (from Wikipedia, CC BY-SA)

More like this

This page is from Underplayed Gems. Not quite it? You can browse by genre, country and year, or take this one into the 3D catalogue and ask the Catbot for something closer.