Ermo (1995)

Original title

二嫫

Directed by

Zhou Xiaowen

Genre

drama film

Country

People's Republic of China

Runtime

1h 38m

Rating

6.2 of 10 from 14 voters

Elsewhere

IMDb

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

A rural Chinese woman becomes obsessed with buying the biggest television in her village. The story follows her efforts to earn money and the social pressures that come with this new desire.

satiricalobservationalquietly funnygroundedwryeverydaycritical

What happens

Ermo (Chinese: 二嫫; pinyin: Èrmó) is a Chinese comedy/drama film, released in 1994 and directed by Zhou Xiaowen. It is essentially a satire on Western consumerism and its influence on Chinese culture. It was adapted from a novella written by Xu Baoqi. Tan Ye and Yun Zhu, authors of Historical Dictionary of Chinese Cinema, wrote that Ermo "observes the new trends of capitalism and consumerism in rural China at the beginning of the reform era". (from Wikipedia, CC BY-SA)

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• More like this film, on a shelf you can walk up to.It's the lit case on the top shelf.