The Tag (1997)
- Country
- Denmark
- Runtime
- 5 min
The catalogue in 3D
The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.
How it feels
This Danish film is a music video that wryly comments on how underground music markets itself. It was created by an artists' group that runs itself like a business.
quirkyironiclow-keyobservationaldeadpanmildly satirical
What happens
The Tag er en film med ukendt instruktør. Superflex Music er et datterselskab af Superflex, en kunstnergruppe bestående af Jacob Fenger, Rasmus Nielsen og Bjørnstjerne Reuter Christiansen. De har valgt at udøve deres kunstneriske virke i samfundet ved at adaptere den organisationsstruktur, der benyttes effektivt i erhvervslivet, og i praksis opererer de som et firma, der iværksætter produktioner og projekter, som researches og markedsføres professionelt. Deres mest kendte projekt er udviklingen af biogas-anlæg til produktion af madlavning og opvarmning i afrikanske landsbyer. Musikvideoen »The Tag« er en underfundig kommentar til undergrundens markedsføringsstrategier. (from Wikipedia, CC BY-SA)
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Danmark til hverdag (1997)- More like this film, on a shelf you can walk up to.It's the lit case on the top shelf.