Double Life (1999)

How it feels

A 1999 ad for the original PlayStation shows a series of players talking about their experiences with the console. Their conversations reveal how gaming fits into their everyday lives.

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What happens

Double Life is a television advertisement released in 1999 by SCE Europe. The 60-second long ad – conceived and written by copywriter James Sinclair, art director, Ed Morris and Trevor Beattie (creative director) – shows 19 PlayStation players discussing their gaming experience with the console. The ad was the most highly awarded in the world in 1999/2000 and has gone on to gain cult status. (from Wikipedia, CC BY-SA)

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