Underplayed Gems

Turn It Up (2000)

Turn It Up poster
Directed by
Robert Adetuyi
Genre
drama film, crime film, hood film
Country
United States
Runtime
1h 26m
Rated
R
Rating
4.8 of 10 from 30 voters
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

A young rapper and his friend get caught up with a violent drug dealer. The story follows their struggle to get out of the criminal life.

grittyintensebleakurbandramaticfast-pacedmelancholic

What happens

Turn It Up is a 2000 American action hood film written and directed by Robert Adetuyi, and starring Ja Rule, Pras, Faith Evans and Jason Statham. It marked Ja Rule's film debut. The film was released by New Line Cinema on September 6, 2000 to generally negative reviews from critics who noted it "patently absurd in both the details and larger aspects"; it was also a financial disappointment. (from Wikipedia, CC BY-SA)

More like this

This page is from Underplayed Gems. Not quite it? You can browse by genre, country and year, or take this one into the 3D catalogue and ask the Catbot for something closer.