Underplayed Gems

Umacha (2001)

Umacha poster
Country
Japan
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

An animated commercial for a Japanese tea drink. It uses Studio Ghibli style to show the simple pleasure of drinking tea.

whimsicalsoothingplayfulcalmgentlenostalgiclighthearted

What happens

Umacha è uno spot televisivo d'animazione del 2001, diretto da Osamu Tanabe e realizzato per sponsorizzare il prodotto Umacha - Delicious Tea dell'azienda Asahi Soft Drinks, produttrice di bevande analcoliche. Lo spot pubblicitario è stato disegnato dai tecnici dallo Studio Ghibli ed è rintracciabile sul DVD Ghibli ga Ippai Special. (from Wikipedia, CC BY-SA)

More like this

This page is from Underplayed Gems. Not quite it? You can browse by genre, country and year, or take this one into the 3D catalogue and ask the Catbot for something closer.