Underplayed Gems

Our Fragrance (2003)

Our Fragrance poster
Original title
우리의 향기
Directed by
Jong-pal Jon
Genre
drama
Country
North Korea
Runtime
1h 21m
Rating
5.5 of 10 from 4 voters
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

A young man and woman are set up by their grandparents but the match does not work at first. They meet again by chance at a fashion show in Pyongyang. Their families get involved and cultural traditions clash with new outside ideas, causing misunderstandings between everyone.

light-heartedromanticwhimsicalculturally reflectiveplayfuloptimisticgently humorous

What happens

Our Fragrance (Urie Hyanggi) is a 2003 North Korean film written by Ri Suk Gyong and produced and directed by Jon Jong Pal. It falls under the genre of comedy and reflects the period following the 2002 market-oriented economic reforms. Although an initial match-making attempt between Pyongho and Saebyol through their grandparents is unsuccessful, the two are brought together by fate to participate in the Pyongyang spring fashion show. Modelling both the fashion and the virtues of a wedding couple, their families convene to judge their potential union. However, tradition versus the foreign influence seeping into society becomes the theme as misunderstandings come to create drama between the two families and the young couple. (from Wikipedia, CC BY-SA)

More like this

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