Underplayed Gems

1,99 - Um Supermercado Que Vende Palavras (2003)

1,99 - Um Supermercado Que Vende Palavras poster
Directed by
Marcelo Masagão
Genre
drama film
Country
Brazil
Runtime
1h 12m
Rating
5.2 of 10 from 9 voters
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

In a dystopian version of Brazil, a supermarket sells boxes containing messages rather than products. These messages determine what people desire, turning consumerism into a strange, soul-less transaction.

thought-provokingsatiricalbleakcerebraldystopianabsurdslow-pacedphilosophical

What happens

1,99 - Um Supermercado que Vende Palavras é um filme de drama e ficção científica brasileiro de 2003 dirigido e escrito por Marcelo Masagão. O filme apresenta uma discussão sobre o consumismo na sociedade através de um supermercado que ao invés de vender produtos, vende caixas com mensagens que vão definir os desejos das pessoas. (from Wikipedia, CC BY-SA)

More like this

This page is from Underplayed Gems. Not quite it? You can browse by genre, country and year, or take this one into the 3D catalogue and ask the Catbot for something closer.