Underplayed Gems

No. 5 the Film (2004)

No. 5 the Film poster
Directed by
Baz Luhrmann
Country
United States
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

A famous actress encounters a mysterious stranger and falls into a whirlwind romance. The short film follows their passionate affair in a glamorous city setting.

glamorousslow-pacedromanticvisually stylizedluxuriousdreamytheatricalintimate

What happens

No. 5 the Film is a 2004 180-second short film directed by Baz Luhrmann and starring Nicole Kidman and Rodrigo Santoro. Karl Lagerfeld designed the costumes; he also briefly appears in the film. It is part of a new breed of advertising crossover films known as branded content. It had a budget of US$33 million, financed exclusively by Chanel. The film is an extended television commercial for Chanel No. 5 perfume. The film was initially screened in many North American cinemas during the "Coming Attractions" section preceding the main feature. During the 2006 Christmas season, an edited 30-second TV spot was shown on primetime on many networks in Canada and the United States. Kidman was paid $3 million for her role in the advertisement. (from Wikipedia, CC BY-SA)

More like this

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