Underplayed Gems

The Ketchup Effect (2004)

The Ketchup Effect poster
Original title
Hip hip hora!
Directed by
Teresa Fabik
Genre
drama film, teen film
Country
Sweden
Runtime
1h 26m
Rated
R
Rating
5.3 of 10 from 51 voters
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

A teenage girl faces relentless bullying after a private moment is made public. The film shows her struggle to maintain her dignity and friendships in a harsh school environment.

rawhonestuncomfortableemotionalrelatabletensevulnerableunflinchingsensitive

What happens

Hip Hip Hora!, known as The Ketchup Effect in most English-speaking countries, is a 2004 Swedish teen movie, directed by Teresa Fabik. (from Wikipedia, CC BY-SA)

More like this

This page is from Underplayed Gems. Not quite it? You can browse by genre, country and year, or take this one into the 3D catalogue and ask the Catbot for something closer.