Game: On (2004)

How it feels

A short film blends live action with computer animation from a video game engine. It serves as an advertisement for Volvo cars. The project was made by a New York University student.

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What happens

Game: On is a 2004 short film produced by Ethan Vogt, a student at New York University, as an advertisement for Volvo Cars. The work is the first to combine live action and machinima, the use of real-time computer animation from a three-dimensional graphics rendering engine. In 2005, the film won awards for Best Picture and Best Commercial/Game Machinima at the 2005 Machinima Film Festival. (from Wikipedia, CC BY-SA)

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