Game: On (2004)
The catalogue in 3D
The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.
How it feels
A short film blends live action with computer animation from a video game engine. It serves as an advertisement for Volvo cars. The project was made by a New York University student.
experimentalinventivead-likeshortstudent-madelow-budgetplayful
What happens
Game: On is a 2004 short film produced by Ethan Vogt, a student at New York University, as an advertisement for Volvo Cars. The work is the first to combine live action and machinima, the use of real-time computer animation from a three-dimensional graphics rendering engine. In 2005, the film won awards for Best Picture and Best Commercial/Game Machinima at the 2005 Machinima Film Festival. (from Wikipedia, CC BY-SA)
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