Underplayed Gems

Our Brand Is Crisis (2005)

Our Brand Is Crisis poster
Directed by
Rachel Boynton
Genre
documentary film
Country
United States
Runtime
1h 27m
Rating
6.4 of 10 from 10 voters
Elsewhere
IMDb
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How it feels

American political consultants use high-pressure marketing tactics to run a presidential campaign in Bolivia. The film follows their efforts to get their candidate elected in the 2002 election.

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What happens

Our Brand Is Crisis is a 2005 American documentary film by Rachel Boynton on American political campaign marketing tactics by Greenberg Carville Shrum (GCS) in the 2002 Bolivian presidential election. The election saw Gonzalo Sánchez de Lozada elected President of Bolivia, ahead of Evo Morales. The film is distributed by Koch-Lorber Films. "This film is a cautionary tale which comes at a very timely moment," said Koch-Lorber Films president Richard Lorber in a statement to indieWIRE. "The parallels to the current U.S. administration's approach to selling the war in Iraq are staggering." (from Wikipedia, CC BY-SA)

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