Underplayed Gems

Ten Years Running Blind (2005)

Ten Years Running Blind poster
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

This is a DVD from the Swedish rock band Blindside. It covers their first ten years together, including live performances and behind-the-scenes footage.

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What happens

Blindside is a Swedish rock band from the southern suburbs of Stockholm. They formed in Stockholm in 1994 as Underfree. In 1996, they changed their name to Blindside and released the Blindside album in 1997 through Swedish independent record company Day-Glo Records. Another album, A Thought Crushed My Mind, came out in 2000. The group received greater attention in 2001 when they toured with P.O.D., resulting in a contract with Elektra. In 2002 they released the album Silence and in 2003 they toured in support of Hoobastank. A 2004 headlining tour suffered equipment theft but then Blindside released About a Burning Fire. In 2004, Time Warner sold Warner Music to a group of private investors. As a cost-cutting maneuver, the new owners of Warner Music Group merged Atlantic Records with its sister, Elektra Records, to form The Atlantic Records Group. Blindside's label ceased to exist, & the next year they released The Great Depression independently, and they put out the DVD Ten Years Running Blind. Blindside independently released another EP in 2007 – The Black Rose EP – but then they went on hiatus from most band activity until 2011, when they released With Shivering Hearts We Wait. In 2019 they released a new single Gravedigger. In 2025 they released the single “Dead Weight”. Since then, they have played to a packed crowd at Furnace Fest 2022 and 2024, with one-off shows in NYC and LA scheduled for 2025. (from Wikipedia, CC BY-SA)

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