Yellow (2006)
- Original title
- Adicolor Yellow
- Directed by
- Neill Blomkamp
- Genre
- science fiction film
- Country
- United Kingdom
- Runtime
- 4 min
- Rating
- 5.3 of 10 from 23 voters
- Elsewhere
- IMDb
The catalogue in 3D
The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.
How it feels
A four-minute short film set in a future where an Israeli military robot has malfunctioned and turned on its creators. It is presented in a handheld camera mockumentary style and was commissioned by Adidas as part of a viral ad campaign.
futuristicmockumentarytensegrittyhandheldbleakrawcorporate
What happens
Yellow or Adicolor Yellow is a 2006 futuristic short film by director Neill Blomkamp, written by Terri Tatchell and Blomkamp. It was produced at the request of sportswear maker Adidas as a part of its "Adicolor" viral ads campaign, in which advertising agency IDEALOGUE gathered seven directors, assigning a different color to each of them, and asked them to produce a feature based on their emotional and creative response to the given color, later to be distributed in the form of podcasts. The four-minute film, shot by Trent Opaloch in Blomkamp's usual handheld camera mockumentary style, deals with an Israeli military robot gone rogue. (from Wikipedia, CC BY-SA)
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TechnoCalyps (2006)- More like this film, on a shelf you can walk up to.It's the lit case on the top shelf.