Yellow (2006)

Original title

Adicolor Yellow

Directed by

Neill Blomkamp

Genre

science fiction film

Country

United Kingdom

Runtime

4 min

Rating

5.3 of 10 from 23 voters

Elsewhere

IMDb

How it feels

A four-minute short film set in a future where an Israeli military robot has malfunctioned and turned on its creators. It is presented in a handheld camera mockumentary style and was commissioned by Adidas as part of a viral ad campaign.

futuristicmockumentarytensegrittyhandheldbleakrawcorporate

What happens

Yellow or Adicolor Yellow is a 2006 futuristic short film by director Neill Blomkamp, written by Terri Tatchell and Blomkamp. It was produced at the request of sportswear maker Adidas as a part of its "Adicolor" viral ads campaign, in which advertising agency IDEALOGUE gathered seven directors, assigning a different color to each of them, and asked them to produce a feature based on their emotional and creative response to the given color, later to be distributed in the form of podcasts. The four-minute film, shot by Trent Opaloch in Blomkamp's usual handheld camera mockumentary style, deals with an Israeli military robot gone rogue. (from Wikipedia, CC BY-SA)

Trailer

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