Underplayed Gems

Transformers (2007)

Transformers poster
Directed by
Michael Bay
Genre
action film, science fiction film, alien invasion
Country
United States
Runtime
2h 23m
Rated
PG-13
Rating
6.8 of 10 from 12,324 voters
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

A teenager buys a used car that turns out to be an alien robot in disguise. The robot is part of a war between two factions of shape-shifting aliens that has now reached Earth.

explosivefast-pacedspectacularloudchaotichigh-stakesheroicsuspenseful

What happens

Transformers is a 2007 American science fiction action film based on Hasbro's toy line of the same name. Directed by Michael Bay from a screenplay by Roberto Orci and Alex Kurtzman, it is the first installment of the Transformers film series. The film stars Shia LaBeouf as Sam Witwicky, a teenager who gets caught up in a war between the heroic Autobots and the evil Decepticons, two factions of shape-shifting alien robots. The Autobots and Decepticons both seek a powerful artifact called the AllSpark, to win the war that has devastated their home planet of Cybertron. Tyrese Gibson, Josh Duhamel, Anthony Anderson, Megan Fox, Rachael Taylor, John Turturro, and Jon Voight also star, while Peter Cullen and Hugo Weaving voice Optimus Prime and Megatron, respectively. Don Murphy was initially interested in developing a G.I. Joe film, but then decided to develop a Transformers film after the United States went to war against Iraq in 2003. Murphy and Tom DeSanto developed the project in 2003, and DeSanto wrote a treatment. Steven Spielberg came on board as executive producer the following year, hiring Orci and Kurtzman to write the screenplay. The U.S. Armed Forces and General Motors loaned vehicles and aircraft during filming, which saved money for the production and added realism to the battle scenes. Hasbro's promotional campaign for the film included deals with various companies; advertising included a viral marketing campaign, coordinated releases of prequel comic books, toys, and books, as well as product placement deals with companies such as General Motors, Burger King, and eBay. Transformers premiered on June 10, 2007, at the N Seoul Tower in Seoul, South Korea, and was released on July 3 in the United States, by Paramount Pictures. The film was a commercial success, grossing $709.7 million worldwide against a production budget of $145–200 million and becoming the fifth-highest-grossing film of 2007. It won four awards from the Visual Effects Society and was nominated for Best Visual Effects, Best Sound Editing, and Best Sound Mixing at the 80th Academy Awards. It was followed by a sequel, Transformers: Revenge of the Fallen (2009). (from Wikipedia, CC BY-SA)

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