Bride Has Massive Hair Wig Out (2007)

How it feels

A viral video shows a bride who is so upset with her wedding hairstyle that she cuts it off herself. The clip sparked debate about whether it was real or staged before being revealed as a marketing campaign for a hair care brand.

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What happens

Bride Has Massive Hair Wig Out is the name of a viral video uploaded to YouTube in early 2007. The campaign was created by Canadian Advertising Agency, Capital C. Seemingly shot by one of three bridesmaids, it shows a bride (Canadian actress Jodi Behan) so unhappy with her hairstyle on her wedding day that she starts cutting it off. It quickly became popular and widely linked to. Viewers, and eventually the news media, began debating whether it was real or staged. Two weeks later, after the clip had been viewed 2.8 million times, it was revealed to have been part of a campaign created by marketing firm Capital C, for Unilever for its Sunsilk brand of hair care products, and removed. It featured actor/writer Ingrid Haas who was hired as the writer and bridesmaid along with Jessie Behan (who plays the most attentive bridesmaid) and John Griffith directed and videographed it. (from Wikipedia, CC BY-SA)

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