Chevolution (2008)

Directed by

Luis Lopez, Trisha Ziff

Genre

documentary film

Country

Mexico

Runtime

1h 26m

Rating

5.8 of 10 from 11 voters

Elsewhere

IMDb

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

This documentary traces the story of the famous photograph of Che Guevara taken by Alberto Diaz Gutierrez. It looks at how the image became a global symbol and how it has been used to represent different ideas, from revolution to commercial products.

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What happens

Chevolution is a 2008 documentary film which examines the history and legacy of the photo Guerrillero Heroico taken by famous Cuban photographer Alberto Díaz Gutiérrez. This image has thrived for the decades since Che Guevara's death and has evolved into an iconic image, which represents a multitude of ideals. The documentary explores the story of how the photo came to be, its adoption of multiple interpretations and meanings, as well as the commercialization of the image of Ernesto "Che" Guevara. Chevolution uses historic images and a multitude of artists, musicians, photographers, actors, academics, friends, fans, and acquaintances to explore the contrasting themes of "communism and capitalism, idealism and opportunism, art and commerce and how they have interacted and operated on the same materials during the past half century." (from Wikipedia, CC BY-SA)

More like this

• Una foto recorre el mundo (1981)
• Che: The Argentine (2008)
• Guevara: Anatomy of a Myth (2008)
• So, What's Your Price? (2007)
• Che: Rise and Fall (2007)
• El Che, Ernesto Guevara, investigates a legendary man (1997)
• Che Guevara: The Body & The Legend (2007)
• The Man Who Saw Too Much (2015)
• More like this film, on a shelf you can walk up to.It's the lit case on the top shelf.