Underplayed Gems

Avatar (2009)

Avatar poster
Directed by
James Cameron
Written by
James Cameron
Cast
Sam Worthington, Zoe Saldaña, Stephen Lang, Michelle Rodriguez, Joel David Moore, Giovanni Ribisi, Dileep Rao, Laz Alonso
Genre
action film, adventure film, military science fiction, science fiction film, live-action/animated film, epic film
Country
United States
Runtime
2h 42m
Rated
PG-13
Rating
7.6 of 10 from 34,226 voters
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

In the mid-22nd century humans colonize the moon Pandora to mine a valuable mineral. A paralyzed marine uses an avatar body to interact with the native Na'vi people and becomes torn between his mission and protecting them.

epicvisually lushimmersivetension-filledsoaringgrandioseotherworldlyemotional

What happens

Avatar is a 2009 epic science fiction film written and directed by James Cameron. It features an ensemble cast including Sam Worthington, Zoe Saldaña, Stephen Lang, Michelle Rodriguez, and Sigourney Weaver. It is the first in the Avatar film series. It is set in the mid-22nd century, when humans are colonizing Pandora, a lush habitable moon, in order to mine the valuable mineral unobtanium. The expansion of the mining colony threatens the existence of a local tribe of Na'vi, a humanoid species indigenous to Pandora. The title of the film refers to an "avatar", which is a genetically engineered Na'vi body remotely operated from the brain of a human, and which is used to interact with the Na'vi. Development of Avatar began in 1994, when Cameron wrote an 80-page treatment for the film. Filming was due to take place after the completion of Cameron's 1997 film Titanic, for a planned release in 1999; however, according to Cameron, the necessary technology was not yet available to achieve his vision of the film. Work on the fictional constructed language of the Na'vi began in 2005, and Cameron began developing the screenplay and fictional universe in early 2006. Avatar was budgeted at $237 million, due to the groundbreaking array of new visual effects Cameron achieved in cooperation with Weta Digital. Some estimates put the cost at between $280 million and $310 million for production, and at $150 million for promotion. The film made extensive use of 3D computer graphics and new motion capture filming techniques, and reunited Cameron with his Titanic co-producer Jon Landau. Avatar premiered at the Odeon Leicester Square theater in London on December 10, 2009, and was released in the United States on December 18 by 20th Century Fox. The film received positive reviews from critics, who praised its groundbreaking visual effects, though the plot received criticism for being derivative. The film broke several box office records, including becoming the highest-grossing film of all time, surpassing Titanic. It also became the first film to gross more than $2 billion, and was the best-selling video title of 2010 in the United States. Adjusted for inflation, Avatar grossed around $4 billion, making it the second-highest-grossing film of all time, behind Gone with the Wind (1939). Avatar received nine nominations at the 82nd Academy Awards, winning three awards, and received numerous other accolades. The success of the film led to an increase in popularity of 3D films, and to electronics manufacturers releasing 3D televisions. Avatar was followed by the sequels Avatar: The Way of Water (2022) and Avatar: Fire and Ash (2025), with two more sequels in development. (from Wikipedia, CC BY-SA)

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