Underplayed Gems

Aadatha Aattamellam (2009)

Aadatha Aattamellam poster
Country
India
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

This is a reference overview of Tamil films released in 2009. It discusses box office earnings, tax revenue, and production costs for that year.

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What happens

Prior to the amendment of Tamil Nadu Entertainments Tax Act 1939 on 22 July 2006, gross was 115 per cent of net for all films. Post-amendment, gross equalled net for films with pure Tamil titles. Commercial Taxes Department disclosed ₹13.18 crore in entertainment tax revenue for the year. Producer Dhananjayan reports in his publication The Art & Business Of Cinema that the box office generated ₹525 crore in domestic net against an investment of ₹650 crore. The following is a list of films produced in the Tamil cinema in India that were released in 2009. (from Wikipedia, CC BY-SA)

More like this

This page is from Underplayed Gems. Not quite it? You can browse by genre, country and year, or take this one into the 3D catalogue and ask the Catbot for something closer.