Underplayed Gems

No Pressure (2010)

No Pressure poster
Directed by
Dougal Wilson
Genre
comedy, horror
Country
United Kingdom
Runtime
4 min
Rating
7.0 of 10 from 2 voters
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

This short film shows everyday people being graphically blown up for not supporting a campaign to reduce CO2 emissions. The makers intended it as a funny satire in the style of Monty Python.

darkly comicsatiricalshockingbluntover-the-topconfrontational

What happens

No Pressure is a 2010 short film produced by the global warming mitigation campaign 10:10, written by Richard Curtis and Franny Armstrong, and directed by Dougal Wilson. Intended for cinema and television advertisements, No Pressure is composed of scenes in which a variety of men, women and children in every-day situations are graphically blown to pieces for failing to be sufficiently enthusiastic about the 10:10 campaign to reduce CO2 emissions. The film's makers said that they viewed No Pressure as "a funny and satirical tongue-in-cheek little film in the over-the-top style of Monty Python or South Park". Before its release, The Guardian described it as "attention-grabbing" and "pretty edgy." The film was withdrawn from public circulation by 10:10, on the same day it was released, due to negative publicity. Charities that had backed the film stated they were "absolutely appalled" upon seeing it, and several of 10:10's corporate and strategic partners withdrew from partnership. (from Wikipedia, CC BY-SA)

More like this

This page is from Underplayed Gems. Not quite it? You can browse by genre, country and year, or take this one into the 3D catalogue and ask the Catbot for something closer.