Underplayed Gems

Despicable Me (2010)

Despicable Me poster
Directed by
Pierre Coffin, Chris Renaud
Written by
Ken Daurio, Cinco Paul
Genre
comedy film, family film
Country
France, United States
Runtime
1h 35m
Rated
PG
Rating
7.3 of 10 from 16,153 voters
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

A supervillain named Gru plans a big heist with the help of three orphan girls. He starts to care for them more than he expected.

lightheartedwarmfunnywhimsicalplayfulsillygentleuplifting

What happens

Despicable Me is a 2010 American animated comedy film directed by Chris Renaud and Pierre Coffin and written by Cinco Paul and Ken Daurio. The first feature film produced by Illumination Entertainment, it features the voices of Steve Carell, Jason Segel, Russell Brand, Kristen Wiig, Miranda Cosgrove, Will Arnett, and Julie Andrews. The story follows Gru, a longtime supervillain who adopts three orphan girls to use as pawns in a villainous scheme but reluctantly develops an emotional attachment to them. Development of Despicable Me began when writer Sergio Pablos pitched the idea about a main character having villainous attributes to producer Chris Meledandri following Illumination's foundation in 2007. The film was announced in 2008, with much of its creative team attached. Animation was provided by Paris-based studio Mac Guff. Pharrell Williams and Heitor Pereira composed the film's score, with original songs written and performed by the former. Despicable Me debuted at the Annecy International Animated Film Festival on June 9, 2010, and was theatrically released in the United States on July 9 by Universal Pictures. The film was a critical and commercial success, grossing $544.2 million, becoming the ninth-highest-grossing film of 2010. It was nominated for Best Animated Feature Film at the Golden Globe Awards, BAFTA Awards and Annie Awards, and won Favorite Animated Movie at the 2011 Kids' Choice Awards. Despicable Me began a successful franchise which includes six succeeding films, beginning with Despicable Me 2 in 2013. (from Wikipedia, CC BY-SA)

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