Pink Ribbons, Inc. (2011)
- Directed by
- Léa Pool
- Genre
- documentary film
- Country
- Canada
- Runtime
- 1h 37m
- Rated
- PG
- Rating
- 6.6 of 10 from 13 voters
- Elsewhere
- IMDb
The catalogue in 3D
The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.
How it feels
This documentary looks at the pink ribbon campaign for breast cancer. It investigates how companies use the campaign for marketing and sometimes make products that could cause cancer. The film interviews critics, researchers, patients and fundraisers.
criticalthought-provokinginformativesoberingquestioninginvestigativebalanced
What happens
Pink Ribbons, Inc. is a 2011 National Film Board of Canada (NFB) documentary about the pink ribbon campaign, directed by Léa Pool and produced by Ravida Din. The film is based on the 2006 book Pink Ribbons, Inc: Breast Cancer and the Politics of Philanthropy by Samantha King, associate professor of kinesiology and health studies at Queen's University. The film documents how some companies use pink ribbon-related marketing to increase sales while contributing only a small fraction of proceeds to the cause, or use "pinkwashing" to improve their public image while manufacturing products that may be carcinogenic. For the millions that are raised for breast cancer research by the campaign, the film argues that not enough money goes to prevention or exploring possible environmental factors. Pink Ribbons, Inc. features interviews with critics of the pink ribbon campaign, researchers and cancer patients as well as cancer fundraisers such as Nancy Brinker, head of Susan G. Komen for the Cure. Pool interviews Charlotte Haley, who began a peach-coloured ribbon campaign more than 20 years ago to press the National Cancer Institute to increase its budget for cancer prevention research, from a mere 5 per cent. When Haley was approached by Self magazine and cosmetics company Estée Lauder in 1992 to use her ribbons in a breast cancer awareness campaign she refused, because she had no desire to be part of a commercial effort. So the company changed the colour to pink, to circumvent Haley's efforts. Also featured is the "IV League," a support group in Austin, Texas for women diagnosed with Stage 4 breast cancer, who feel unwelcome in the pink ribbon movement because, in the words of one member, "They’re learning to live and you’re learning to die." Author Samantha King has called it “the tyranny of cheerfulness.” (from Wikipedia, CC BY-SA)
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Still Max (2021)- More like this film, on a shelf you can walk up to.It's the lit case on the top shelf.