Underplayed Gems

Ala Modalaindi (2011)

Ala Modalaindi poster
Original title
అలా.. మొదలైంది
Directed by
B.V. Nandini Reddy
Genre
romantic comedy
Country
India
Runtime
2h 20m
Rated
U
Rating
6.7 of 10 from 29 voters
Elsewhere
IMDb
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How it feels

The film follows a young man who meets a woman at a wedding and becomes determined to win her heart. She is not interested at first, but unexpected events bring them closer together.

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What happens

Ala Modalaindi (transl. 'That is how it started') is a 2011 Indian Telugu-language romantic comedy film written and directed by B. V. Nandini Reddy under the Sri Ranjith Movies banner. It stars Nani, Nithya Menen (in her Telugu debut) and Sneha Ullal with the music composed by Kalyani Malik. The film's cinematography is performed by Arjun Jena with editing by Marthand K. Venkatesh. Released on 21 January 2011, the film opened to favorable reviews by critics and became a commercial success. The film grossed ₹150 million (equivalent to ₹310 million or US$3.2 million in 2023) on a budget of ₹40 million (equivalent to ₹82 million or US$860,000 in 2023). Reddy won the Nandi Award for Best First Film of a Director SIIMA Award for Best Debut Director – Telugu. The film is considered one of the "25 Greatest Telugu Films Of The Decade" by Film Companion. The film is remade in Tamil as Yennamo Yedho (2014) and in Kannada as Bhale Jodi (2016). (from Wikipedia, CC BY-SA)

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