Underplayed Gems

bounty (2011)

bounty poster
Original title
Bounty
Directed by
Robin Kempe-Bergman
Genre
electronic music, trip hop
Country
Sweden
Runtime
59 min
Rating
10.0 of 10 from 1 voters
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

This is an audiovisual project by Swedish singer Jonna Lee. It began as a series of music videos and digital singles released online between 2010 and 2011. The titles of these singles spelled out the word bounty and were later collected on a studio album.

atmosphericmysteriousetherealintimateminimalistexperimentalslow-pacedsonically lush

What happens

Bounty (stylised in all lowercase) is the second studio album by Swedish audiovisual project iamamiwhoami, led by singer and songwriter Jonna Lee. Originally produced and released as a series of singles throughout 2010 and 2011, it was later released as an album on 3 June 2013 on Lee's label To whom it may concern. and distributed by Cooperative Music. The first music video from Bounty, titled "B", was released on 14 March 2010 on iamamiwhoami's YouTube channel, after which followed "O", "U-1", "U-2", "N", "T" and "Y". Digital singles were released shortly after each music video is uploaded to YouTube. The titles collectively formed the word "bounty". While it was assumed that these songs solely consisted of Bounty's track listing, in 2011 two more singles and music videos, "; John" and "Clump", were released and were not confirmed as belonging to Bounty until June 2012 when iamamiwhoami's YouTube channel grouped them into a playlist named Bounty along with the previous tracks mentioned. On 4 December 2012, iamamiwhoami's label website To whom it may concern. was updated with a note on the front page which stated "20130603 – iamamiwhoami; bounty", forecasting a physical release of the Bounty series. This was confirmed on the very next day when the "Release" section of the website displayed Bounty's album cover art, along with its track listing. Aside from a digital release, the album was released in two physical formats—a CD and DVD bundle and an LP and DVD bundle. (from Wikipedia, CC BY-SA)

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