Luiza que está no Canadá (2012)

Country

Brazil

Runtime

30 min

How it feels

This is a documentary about a young woman from Brazil who becomes an internet sensation after her name is mentioned in a TV commercial for a new apartment building. The film follows her brief moment of fame and how she handles the attention before returning to her everyday life.

lightheartedhumorouswhimsicalunexpectednostalgicquirkyfamiliargentle

What happens

Luiza que está no Canadá ("Luiza, who is in Canada") is a Brazilian Internet meme that arose from a television advertisement for a residential building in João Pessoa, Paraíba, the Boulevard Saint Germain, aired in January 2012. In the ad, Geraldo Rabello invites the family to talk about the development, "except Luiza, who is in Canada". The phrase soon became popular on Twitter and Facebook, quickly becoming one of the most talked about topics on the social networks. The phrase was quoted by celebrities and companies, and inspired the creation of a game. Luiza returned to Brazil on January 17, expressing her anxiety and nerves. Subsequently, she filmed a new commercial to replace the previous one. Following this, an official government network sparked controversy by quoting the meme in a joke. Years later, Luiza expressed a preference for anonymity, despite her success benefiting her father. Shortly after the incident, she took on roles related to the meme's origin and pursued studies in dentistry. "Luiza, who is in Canada" was considered the first meme of 2012 and entered several lists of best memes in Brazil. (from Wikipedia, CC BY-SA)

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