Underplayed Gems

Luiza que está no Canadá (2012)

Luiza que está no Canadá poster
Country
Brazil
Runtime
30 min
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

This is a documentary about a young woman from Brazil who becomes an internet sensation after her name is mentioned in a TV commercial for a new apartment building. The film follows her brief moment of fame and how she handles the attention before returning to her everyday life.

lightheartedhumorouswhimsicalunexpectednostalgicquirkyfamiliargentle

What happens

Luiza que está no Canadá ("Luiza, who is in Canada") is a Brazilian Internet meme that arose from a television advertisement for a residential building in João Pessoa, Paraíba, the Boulevard Saint Germain, aired in January 2012. In the ad, Geraldo Rabello invites the family to talk about the development, "except Luiza, who is in Canada". The phrase soon became popular on Twitter and Facebook, quickly becoming one of the most talked about topics on the social networks. The phrase was quoted by celebrities and companies, and inspired the creation of a game. Luiza returned to Brazil on January 17, expressing her anxiety and nerves. Subsequently, she filmed a new commercial to replace the previous one. Following this, an official government network sparked controversy by quoting the meme in a joke. Years later, Luiza expressed a preference for anonymity, despite her success benefiting her father. Shortly after the incident, she took on roles related to the meme's origin and pursued studies in dentistry. "Luiza, who is in Canada" was considered the first meme of 2012 and entered several lists of best memes in Brazil. (from Wikipedia, CC BY-SA)

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