Underplayed Gems

Dumb Ways to Die (2012)

Dumb Ways to Die poster
Country
Australia
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

More films like this

How it feels

This is a public safety campaign from Australia that uses cute animated characters to show dangerous behaviors around trains. Each character meets a silly but grim end, teaching viewers to be careful near railway tracks.

playfulwhimsicaldarkly comiccatchybouncyanimatedlightheartedcautionary

What happens

Dumb Ways to Die is an Australian public awareness campaign video and media franchise made by Metro Trains in Melbourne, Victoria to promote railway safety. The original public service announcement video for the awareness campaign went viral on social media after it was released on the internet in November 2012, amassing over 340 million views on YouTube. The campaign's animation was later developed into a mobile game available to iOS and Android devices. On 1 October 2021, Australian game studio and publisher PlaySide Studios acquired the Dumb Ways to Die franchise for A$2.25 million from Metro. PlaySide Studios also released an NFT called BEANS on 3 February 2022. (from Wikipedia, CC BY-SA)

More like this

This page is from Underplayed Gems. Not quite it? You can browse by genre, country and year, or take this one into the 3D catalogue and ask the Catbot for something closer.