Underplayed Gems

The Movie Out Here (2012)

The Movie Out Here poster
Directed by
David Hicks
Genre
comedy film
Country
Canada
Runtime
1h 30m
Rating
4.2 of 10 from 8 voters
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

A buddy comedy about two friends who go on a road trip in British Columbia. They get into various silly and crude situations while promoting a beer brand.

sillygoofyraunchylightheartedbombasticcringeyfriendly

What happens

The Movie Out Here is a 2012 Canadian buddy comedy film. Premiering at the 2012 Whistler Film Festival, it began a limited run at theatres in Western Canada on March 1, 2013. The film was produced by Alliance Films and funded by Kokanee, a British Columbia-based brewery owned by the Labatt Brewing Company. The concept for the film was conceived by the staff of Grip Limited, an advertising agency who had worked on various campaigns for Kokanee in the past, and served as the first foray into branded content for both Grip and Labatt. Alongside traditional product placement, the film features appearances by popular characters from Kokanee's past advertising campaigns, and was the culmination of a multi-platform marketing campaign that was intended to encourage user engagement and crowdsourcing to help promote the film. Reception to The Movie Out Here was largely negative, with critics panning its over-reliance on product placement, lewd content, and gross-out humour. Kokanee considered the film and campaign to be successful, having increased its market share by 6%, (from Wikipedia, CC BY-SA)

More like this

This page is from Underplayed Gems. Not quite it? You can browse by genre, country and year, or take this one into the 3D catalogue and ask the Catbot for something closer.