Underplayed Gems

The Lorax (2012)

The Lorax poster
Directed by
Kyle Balda, Chris Renaud
Genre
fantasy film, comedy film, musical film, fantasy comedy, dystopian film
Country
United States
Runtime
1h 26m
Rated
PG
Rating
6.5 of 10 from 3,916 voters
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

In a town where everything is made of plastic and fresh air is sold by the bottle, a young boy named Ted tries to win the affection of his neighbor by finding a real tree. His search leads him to the Once-ler, who tells the story of how he ruined the paradise of the Truffula trees and angered the Lorax, a creature who spoke for the trees.

whimsicalcolorfulplayfulmusicalenvironmentalfantasticalbouncylighthearted

What happens

The Lorax (also known as Dr. Seuss' The Lorax) is a 2012 American animated musical fantasy comedy film based on the 1971 children's book by Dr. Seuss. Produced by Illumination Entertainment, the film was directed by Chris Renaud and written by Cinco Paul and Ken Daurio. It stars the voices of Danny DeVito, Ed Helms, Zac Efron, Taylor Swift, and Betty White. The film builds on the book by expanding the story of the Lorax and Ted, the previously unnamed boy who visits the Once-ler, and provides an extended ending. The film is the second screen adaptation of the book following the 1972 animated television special. The idea for the film was initiated by Seuss's widow Audrey Geisel, who had an established partnership with producer Chris Meledandri from a collaboration on Horton Hears a Who! (2008). Geisel approached Meledandri with the idea when he launched Illumination. The film was announced in 2009 with the creative team attached, and by 2010, DeVito was cast as the Lorax. John Powell composed the score, and also wrote the film's songs alongside co-writer Paul. The animation was produced in France by Illumination Mac Guff. The Lorax premiered at Universal Studios Hollywood on February 19, 2012, and was theatrically released in the United States on March 2 by Universal Pictures. The film received mixed reviews from critics, and was a commercial success, grossing $351 million against a budget of $70 million. (from Wikipedia, CC BY-SA)

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